THE CREATOR COMMUNITY
DON'T JUST CREATE CONTENT. BUILD SOMETHING AROUND IT.
The Anything But Regular Community is for creators who want to turn their content, skills and audience into something that's truly their own.
Because being a creator isn't just about gaining followers or booking brand deals.
It's about building a creator career that doesn't depend on the next brand campaign, the next viral video or someone else deciding you're worth paying.
Inside the community, I'll coach you through creating content that builds your personal brand, growing a community that actually cares about what you do, turning your skills into opportunities and bringing it all together into an ecosystem that's built around you and the life you want to live.
Create the content. Build the brand. Grow the community. Build the ecosystem.
JOIN TODAY
WRITE YOUR OWN STORY
Being a creator can feel like you're constantly trying to work out what you're supposed to be doing next.
What should I post?
Am I growing quickly enough?
How do I get brand deals?
Should I start UGC?
And there is so much advice online telling you what to do that sometimes it just leaves you more confused.
You don't need another course with generic advice telling you what to post.
You need somewhere you can make sense of what you're doing, work out what comes next and start building something that's actually yours.
A place to ask questions, get honest feedback, make better decisions and keep moving forward without having to figure every part of it out alone.
Because creating content is only part of the journey. The real question is what you're building with it?
That's what this community is here for.
CONNECT WITH LEILA
FEEDBACK & SUPPORT
Bring your questions, ideas and roadblocks into the community and get my perspective and guidance on what you're trying to build.
And if you're completely new to the creator industry and don't know where to start, you can start here. I'll help you understand the opportunities available, figure out where your skills fit and work out what your first steps could look like. You’ll also have the support and feedback to keep moving as you start putting it into practice.
Whether you're figuring out what to create, how to position yourself, what opportunity to go after or how to make the most of your skills, you'll have somewhere to get honest advice from someone who has spent 14 years working behind the scenes of the creator industry.
Because you don't need to scroll past another video telling you what to do. You need someone who understands the industry and can help you see what makes sense for you.
EVERYTHING YOU NEED TO BUILD
TOOLS & RESOURCES
Get access to practical resources, templates, prompts and tools designed to help you take action, simplify your ideas and keep moving forward.
I’ll be adding new resources regularly as the industry changes, so you’ll always have something practical to use, come back to and put into action as you build.
You don't need another course full of static modules that can quickly become outdated. You need resources, guidance and conversations that evolve with the industry.
Because the creator industry moves fast, and what worked six months ago might not work today.Â
IT ALL STARTS WITH YOUR MINDSET
MINDSET & SELF DEVELOPMENT
Building a creator career isn't just about knowing what to do. It's also about learning to trust yourself, back your ideas and keep going when things don't happen as quickly as you'd hoped.
We'll talk about the mindset behind building something of your own, from confidence and comparison to consistency, taking risks, dealing with setbacks and getting comfortable figuring things out as you go.
Because self-employment and self-development go hand in hand. The more you work on yourself, the more you're able to build a business that actually feels like yours.
A SPACE TO GAIN
CONNECTION & COMMUNITY
Connect with other creators who are figuring out what they're building, where they're going and how to make it work on their own terms.
Share ideas, learn from each other, ask questions, celebrate the wins and have somewhere to go when you're figuring things out. You'll be surrounded by people who understand the highs, the doubts and the decisions that come with building something for yourself.
Because sometimes the most valuable thing is hearing how someone else approached something, discovering an idea you hadn't considered or simply knowing you're not the only person trying to figure it out.
ACCESS THE COMMUNITY FROM ANYWHERE
THINK OF IT LIKE SOCIAL MEDIA, BUT FOR YOUR CREATOR CAREER
This isn't just another Facebook or WhatsApp group! The Anything But Regular Community lives online, so you can access it from your phone, tablet or computer, wherever you are.
Use the app when you're on the go, or jump onto the web version when you're sitting down and ready to work. Ask questions, share ideas, post updates, connect with other creators, access your resources and follow along with our Projects, all in one place.
Think of it like your own social platform for creators. Except instead of endlessly scrolling, you're using that time to learn, connect, build and actually move your creator career forward.
It's your space to show up, get involved and build alongside other people creating something of their own.
REDEFINE THE NORM
PROJECTS, NOT CHALLENGES
I DON'T BELIEVE IN 30 DAY CHALLENGES...
Not because there’s anything wrong with having a goal or committing to something, but because I don’t want your creator journey to become another thing you compare yourself against.
Your story isn’t the same as someone else’s. Your starting point isn’t the same. Your goals aren’t the same. So why should the outcome be?
Anything But Regular is about redefining the norm and writing your own story.
That’s why we have Projects, not challenges.
Projects give us a shared focus, without telling you exactly what your journey needs to look like.
They’ll be shaped around what the community needs. I’ll be listening to the conversations happening inside, paying attention to the things you’re asking, working through and wanting to learn, then creating Projects around those themes to help you move your creator career forward in a way that makes sense for you.
We’ll start with the basics: building the foundations of a creator career and understanding what a creator ecosystem actually looks like.
Our first Project starts 28th September.
And from there, we’ll keep building together, one Project at a time, exploring the things that can help you create your own opportunities, build a sustainable creator career and do it your way.
00
DAYS
00
HOURS
00
MINS
00
SECS
WHO'S IT FOR?
YOU'LL FIT RIGHT IN IF...
âś“ You want to become a creator but don't know where to start
âś“ You're interested in UGC and want to understand how to turn it into a bigger creator career
âś“ You've started creating but don't know what to do next
âś“ You're ready to start building something of your own
âś“ You want to turn your skills, ideas or audience into opportunities
âś“ You want to build a personal brand around what you do
âś“ You want to create multiple income streams instead of relying on one opportunity
âś“ You need accountability to actually follow through
âś“ You want guidance without committing to 1:1 coaching
âś“ You're questioning whether the traditional career path is really for you
âś“ You want to connect with other creators who are building something of their own
I wanted to create a space where you can ask questions, get guidance, access practical tools and resources, work through Projects, share your wins and connect with people who are building their own path too.
This isn't about me telling you exactly what to do with your life.
It's about giving you the support, tools, accountability, community and guidance to figure out what works for you and help you get there.
Because becoming Anything But Regular isn't about following someone else's blueprint.
It's about creating your own.
BECOME ANYTHING BUT REGULAR
 Here's something most creators aren't told:
Your content doesn't have to be the thing you get paid for. It can be the entry point to a whole world of possibilities!
Brand deals, UGC, digital products and going viral can all be part of your creator career, but they shouldn’t have to carry it. If your income relies on a brand saying yes, a video going viral, a UGC brief landing in your inbox or one digital product launch taking off, you’re always waiting for something outside of your control to happen.Â
The goal is to build a creator ecosystem with multiple income streams and the majority of them driven by what you create, offer and control.
That's what becoming Anything But Regular is all about, creating your own story.
There’s already so much happening inside the community and our next Project starts 28th September.
So if you’ve been thinking about joining, now is the time to get inside, start using the resources, asking questions, getting support and connecting with the community, then build your foundations with us when the Project begins.
Join the Anything But Regular Creator Community today.
00
DAYS
00
HOURS
00
MINS
00
SECS
FLEXIBLE PAYMENT OPTIONS
Whether you want to keep things flexible month-to-month or commit to a full year, you can choose the option that works best for you.
FREQUENTLY ASKED QUESTIONS.
How is this different from an online course?
How do I know if the community is right for me?
Will I get full access to Leila's coaching?
Do I need to be a creator to join?
How many people will be in the community?
How does the membership work?
Is the community just for creators in the UK?
Is it just a community where everyone supports each other, or do you provide training too?
Are the trainings live or pre-recorded?
How do the Projects work?
THIS IS WHAT COMMUNITY LOOKS LIKE
Real conversations, real questions and real support from me as you build your creator career.